Promediant - search engine marketing

Generate a Profit; Even On a Small Advertising Budget!

Using a results-oriented strategy, a search engine marketing campaign can generate a return without a hefty up-front investment... sure, there is time and cost associated with setup but if you follow a solid financial strategy you will see results almost instantly.

Compare online marketing to traditional media: newspaper ads, magazines, radio or TV... you can never run one ad and expect to have a positive return. It usually takes many repetitions to start to recoup your investment. And, if you've ever advertised in a newspaper, you know that can mean thousands upon thousands before seeing any return whatsoever.

With search engine marketing you have greater control. You can establish what you're willing to pay based on the value you expect to receive. For example; if one sale is worth $100 - cap your bid at 25 cents per click. If 100 people click on your ad, the cost will be $25. Now, conservatively estimate 1% of the clicks result in a sale or lead - that's a $100 sale for $25 worth of advertising ( 4 to 1 ROI ). Search engine marketing can enable you to generate a positive return on your investment in a short amount of time.

Search engine marketing is not a "wait and see" routine like traditional advertising. With search engine marketing campaigns you can track visitors, conversions, sales and activity while developing better strategies. And, online ads can be continually altered and refined to drive even better results. You can't do that with a newspaper ad....once it hits the street you can only wait and hope for the best.

Search engine marketing is a fraction of the cost and it delivers the lowest average cost-per-lead among various direct marketing methods.

Are you searching for results?

If you select Promediant to manage your PPC advertising, we will work to transform your objectives into a profitable strategy. Whether you are new to PPC advertising or have existing campaigns, our primary goal is to provide a positive return on your investment.

Anyone can setup a simple PPC campaign with basic internet skills. But you can't just turn on the account, bid on some keywords and hope for the best. In takes knowledge, skill and time to create and maintain profitable campaigns. Pay per click advertising has the potential to produce a high return on investment - but it must be precisely planned, strategically implemented, constantly updated and monitored.

Outsourcing PPC management to a trusted source like Promediant gives you:

Higher ROI ( Return On Investment ) through effective keyword selection, copywriting and campaign execution
Advanced Tracking and monitoring capabilities using all available technologies
Higher CTR (Click Through Rate ) with creative campaign creation
Lower Cost Per Click Ratio

There are no long-term contracts - we provide our clients with superior service and the ability to demonstrate continuous positive returns which keeps them coming back for more.

Successful Creation and Management of Your PPC Advertising involves these phases:

Discovery: Learning about your business is an important step - a clear understanding of your goals, objectives and competition enable us to build a successful strategy.
Strategy: We develop a custom strategy based on your goals - increased conversions, cost per click reduction or branding.
Creative: Effective ad copy is developed including test campaigns. Landing pages are chosen or developed for maximum performance.
Execution: Tracking mechanisms are installed, bids are established and campaigns are launched.
Monitoring: Evaluation and performance analysis in order to continually improve your ROI.

Setup includes:

Initial Strategy Consultation
Keyword research
Competitive Analysis
Google adWords account setup
Ad Copywriting
Landing Page recommendations
Setup campaigns, ad groups and keywords
Provide tracking codes

Monthly Management includes:

Bid Management
Monitoring Clicks, Conversions and Click Fraud
Refining and Testing Creative Ads
Personal Consultation
Monthly Reporting

How Long Until I See Results?

With our PPC management services, your campaigns can be running within a few days, if not hours! The majority of the time required to setup a campaign involves researching the market, choosing keywords, and writing compelling ads.

Tap Into Local Targeting

PPC advertising is perfect for targeting local customers by displaying your listings based on geographic locations, languages, regions and even a specified distance from your business. Locally targeting your campaigns helps us keep your advertising effective while maintaining reasonable costs.